. Prereqs: AECN 141 or ECON 212. 022, Monday evening 4:00-6:30pm; BU124 Spring Semester, 2012 Course: Marketing 454, Business-To- Business Marketing, 3 credit hours Department of Management, Marketing, and International Business Note: This syllabus is provided to you as a guide for the class content and expectations this semester. Marketing & LogisticsCourses & Syllabi. This Introduction to Marketing course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage.

Introduction to marketing syllabus

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Markerting Research Article.

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Wednesday, 12:00 – 3:00pm. UNIVERSITY 2018 COURSE SYLLABUS INTERNATIONAL SUMMER INSTITUTE June 27 – July 27, 2018.

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Broadly, the course has five themes: 1) Understanding Consumers, Competitors, and the Brand. This marketing elective focuses on creating and planning the execution of brand strategy. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decision-making. Based on the firm and the marketing problem/opportunity that you like to analyze, you will need to design a comprehensive marketing research plan and execute it. , LL. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao “Max” Wei, Marketing Department, USC Marshall Office: HOH 306. .

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Firms must resist the temptation to focus on one of these at the expense of the others.

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Course Description.

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DETAILED SYLLABUS.

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DETAILED SYLLABUS.

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